Paradox Museum Gothenburg - Optical Illusion Museum
poster

Gothenburg

EXIT REALITY. ENTER FUN.

Gothenburgs most paradoxical experience in Femman - Upper floor

BUY TICKETSPowered by fever
40 thrilling exhibits 40 thrilling exhibits Fully Interactive Fully Interactive For all ages For all ages Rated 4.4/5⭐ by 700K+ visitors Rated 4.4/5 by 700K+ visitors

Paradox Museum Gothenburg

Step into a world where nothing makes sense yet everything feels real. A must-visit for all ages, we'll inspire and challenge you with ultimate creativity and questioning. At the Paradox Museum Gothenburg, we tickle your mind for fun. Come explore, and let paradoxes redefine your reality!

FIND OUT WHAT GUESTS WHO HAVE ENJOYED PARADOX MUSEUM HAVE TO SAY

★★★★★ 4.8/5

Emma L.

We had fun like big kids. Staff are on hand to help take pics with your own camera. Plenty of fun and not just for geeks. 🤓

Erik S.

Amazing, a must if in Gothenburg!

Anna J.

Very fun and cool place. They have many staff members who are happy to take photos of you that went above and beyond and told us to do different cool looking poses! 🥰⭐️

Lars R.

SO MUCH FUN!!! And the zero gravity thing: HILARIOUS! I laughed so much my cheeks were hurting. 😂 Go with a group that likes to engage in the activities and you will have amazing fun!

Sofia M.

Something completely different from an ordinary museum, but so worth it! We went there with low expectations but left with some truly amazing photos. Highly recommended!

PRACTICAL INFO

  • Opening hours:

    • Monday - Friday: 10am - 8pm
    • Saturday - Sunday: 10am - 6pm

    The last admission is 60 minutes before closing.
    Opening hours are subject to change.
    Please check our online booking for availability.

  • Duration:
    Approx 60 minutes
  • Age requirement:
    All ages are welcome! Visitors under 15 must be accompanied by an adult.
  • Price:

    Starting from 175 SEK for children and 229 SEK for adults

    Zero Gravity room - SEK 25 / person

  • How to find us:
    Nordstan Mall. You'll find us on the upper floor of Femman
  • By car:
    Park in Nordstan's parking garage – from there you have direct access to Femman. Just follow the signs to Nordstan Parking.
  • By tram/bus:
    Get off at Brunnsparken (almost all lines stop here) or at Centralstationen/Drottningtorget. Femman is only a couple of minutes away on foot.
  • By train:
    From Gothenburg Central Station it's just a short walk straight into Nordstan – you'll reach Femman in a few minutes.
  • On foot:
    You'll find us in Femman, right in the heart of Nordstan – easy to reach no matter where you are in the city.
Get Tickets

PARADOX MUSEUM GOTHENBURG LOCATION

The central location in Nordstan makes it easy to reach Paradox Museum Gothenburg, located on the upper floor of Femman.

If you’re coming by tram or bus, get off at Brunnsparken – almost all lines stop here and it’s just a few minutes’ walk to Femman. You can also get off at Centralstationen/Drottningtorget, which is also close by and well connected to the rest of the city.
If you’re arriving by train, Gothenburg Central Station is right next to Nordstan. Just follow the signs into the mall and you’ll find Femman quickly and easily. Once inside Nordstan, simply take the escalators up to the upper floor of Femman and you’ll find the museum there.
Get directions
GROUP BOOKINGS GROUP BOOKINGS

Explore our unique paradoxical experiences, tailored for groups.

BOOKING REQUESTS
Gift Card GIFT CARD

The perfect gift for your loved ones!

GET YOUR GIFT CARD

SHARE YOUR FANTASTIC MOMENTS FROM YOUR VISIT

gothenburg.paradoxmuseum

Paradox Museum
Paradox Museum
Paradox Museum
Paradox Museum
Paradox Museum
Paradox Museum
Paradox Museum
Paradox Museum

FAQs

Do you have any questions? You may find the answer here.

DISCOVER THE EXPERIENCE

What can I expect from the experience? Paradox Museum Gothenburg is where reality gets a twist. Right in the heart of Gothenburg, inside Femman in Nordstan, you’ll find over 40 interactive installations that play with perspective, illusions, and everything in between. Both children and adults can step into rooms that fool the eye, explore surprising visual effects, and create photos that are guaranteed to spark curiosity. It’s an experience that makes your brain work—while the smile stays with you.
How long does the visit last? The visit lasts approximately 60 minutes.
Is the experience indoors or outdoors? The entire experience takes place indoors.
Can I take photos or film during the experience? Absolutely! Many of our installations are designed to be photo-friendly and give visitors the chance to capture amazing pictures or videos. We encourage you to be creative, make unique memories, and capture the moment! Don’t forget to tag us on Instagram if you share your photos.
Is there an age limit? All ages are welcome to this experience! Visitors aged 15 or younger must be accompanied by an adult.
Where can I purchase the Zero Gravity add-on?

You can add the Zero Gravity Room in a pop-up that appears after selecting your tickets. Important information will be shown before you complete your purchase.

Please note that Zero Gravity may cause imbalance, dizziness, nausea, or vertigo. For your safety, this experience cannot be booked by:

- Visitors under 5 years old

- People who have recently undergone surgery

- People with back or neck problems

- People with high blood pressure

- Pregnant visitors

- Visitors using a wheelchair, as the design of the installation unfortunately does not allow it

Do you have a shop at the museum? Yes! Our shop is filled with souvenirs, games, clothing, accessories, and items inspired by Paradox!

PLANNING YOUR VISIT

How do I find the museum?

The central location in Femman, Nordstan, makes it easy to reach Paradox Museum Gothenburg.

Whether you arrive on foot, by public transport, or by car, it’s simple to find us. The museum is located on the upper floor of the Femman building, right in the heart of Nordstan – one of Gothenburg’s most visited areas.

Is the museum accessible by public transportation?

Absolutely!

By tram or bus:

Get off at Brunnsparken (most lines stop here), Nordstan, Lilla Bommen, or Centralstationen/Drottningtorget.

Femman is just a few minutes’ walk from any of these stops.

By train:

From Gothenburg Central Station, it’s only a short walk straight into Nordstan – you’ll reach Femman in just a few minutes.

Is parking available? Park in the Nordstan parking garage, which offers convenient access directly to Femman. Simply follow the signs for Nordstan Parking and you’ll arrive inside the shopping centre, with easy access to the upper floor where the museum is located.
Do I need to arrive exactly at my scheduled time? Yes, we recommend arriving at the time stated on your ticket to avoid delays or unnecessary waiting. During busy periods, entry may be slightly delayed, which can result in a short wait.
Are there places to sit down, or restrooms available? The experience is designed as a walkthrough and there are no fixed seating areas. However, if you need to rest, please speak to a staff member on site. Restrooms are available at the museum for all visitors.
Are lockers or storage available? Yes, small lockers are available. You can also hang your outerwear in the entrance area. Due to limited space, we are unable to store suitcases. Please note that Paradox Museum is not responsible for coats, strollers, or other items left in the reception area.
Will food and drinks be available for purchase? Food and drinks are not permitted inside the exhibition area. Thank you for your understanding.

TICKETS & TROUBLESHOOTINGS

Where can I buy tickets? You can purchase tickets online here. You can also buy tickets in the Fever app, available on Google Play and the Apple App Store.
Can I buy tickets at the door? Yes, absolutely. However, tickets may be sold out when you arrive, so we strongly recommend booking your tickets in advance to guarantee your spot. You can buy tickets here or in the Fever app.
Do children need a ticket? Children under 5 years old can enter the museum free of charge.
What if I can’t find my ticket, or need to reschedule or transfer it?

You can find your ticket in the Fever app under the “Tickets” section.

You can also find them in your email. If you don’t have the app installed, you can download it from the Apple App Store or Google Play. Make sure you are logged in with the same account you used when purchasing the tickets. If you still can’t find your ticket, please contact us.

You can reschedule and choose a new time for your visit here.

Please note: If you purchased your tickets through a reseller (Get Your Guide, Tiqets, etc.), you will need to contact their customer support to reschedule or make any changes.

You can transfer your tickets at no cost. Use the “Transfer Tickets” feature in the Fever app. If you need assistance, feel free to contact us — and don’t forget to include your order number.

Do I need to print my ticket? No, your digital tickets can be validated directly in the Fever app or by showing them on your phone.
Are refunds allowed? Refunds are unfortunately not possible, but feel free to contact Fever if you need help changing your booking. Subject to availability, the date and/or time can be changed up to 48 hours before your scheduled visit. When requesting a change, please contact Fever here and include your ticket ID.

ACCESSIBILITY, SAFETY & MORE

Is the museum accessible for visitors with disabilities?

Yes, almost all paradoxes and exhibition installations are accessible.

Arriving with a wheelchair?

The museum is located inside Femman, Nordstan, and the premises are accessible via elevators from the shopping centre’s common areas. If you are visiting with a wheelchair, we recommend using the Femman elevators, which take you directly to the upper floor where the museum entrance is located.

Need additional assistance upon arrival?

Feel free to contact us in advance and have your booking reference ready — we’ll be happy to help you plan your visit.

An accessible restroom (RWC) is available in Femman’s customer restrooms on the same floor as the museum.

Companions and assistance animals

Companions enter free of charge (with valid companion ID).

Guide dogs, signal dogs, and assistance dogs wearing a service vest are welcome at the museum.

Please let us know in advance so we can prepare for your visit.

Parent of a child with an NPF diagnosis?

Weekends are generally our busiest days, so we recommend visiting on a weekday afternoon or evening if you prefer a calmer environment.

For visitors with NPF or hearing sensitivity, it is possible to adapt parts of the experience by turning off music and sound effects. You can request this at the entrance before your visit begins.

Please note that Paradox Museum is an interactive experience. Some installations include spinning elements, flashing lights, strong colors, and general noise from other visitors.

If you have any questions or require assistance, please contact our staff — we’re happy to help.

Are strollers allowed? The museum can accommodate a limited number of strollers, and there is a small stroller storage area available at the entrance.
Will there be strobe lights? Some of our installations include light effects that may affect guests with light sensitivity. Please speak to our staff when you arrive, and we’ll be happy to provide more information and guide you as needed.
Are there any other restrictions? Food and drinks are not permitted inside the exhibition area, and pets are unfortunately not allowed. Guide dogs, signal dogs, and assistance dogs wearing a service vest are welcome. Thank you for your understanding.
What is your return/exchange policy for the shop?

You may return or exchange your purchase within 14 days of the purchase date. Please note that discounted products cannot be returned or exchanged.

If you are not able to make the return in person at our Gothenburg store, you can send the item back to us by mail. The customer is responsible for return shipping, and returns or exchanges are only accepted for unopened products.

If you have any questions, please contact us here.

Can I arrange an event or request a press pass?

Yes, absolutely! For more information, please contact our marketing manager here.

Please note that press visits can only be scheduled on weekdays.

What happens if I leave something behind? We keep lost items for approximately 14 days. Please contact us if you’re missing something, and we’ll be happy to assist you.
Subscribe to our newsletter to stay up to date with the latest news and offers!

I accept the Terms and conditions and the Privacy policy